TORONTO, ON // MARCH 6, 2019 • Launched nationally in 2018, MAVTV Canada was created to fill a void. While there is no shortage of grassroots and professional racing content on TV in the US, Canadian racing fans weren’t as fortunate. Until now.
In the time since it first started broadcasting, MAVTV Canada has vastly increased its reach throughout the country via the addition of new carriers, to the point where it is now available in more than five million Canadian homes.
A key component of the network’s mandate is to cover and promote Canadian motorsports of all kinds. As part of that, MAVTV Canada will be on-site and very active at this weekend’s Motorama Custom Car & Motorsports Expo at Toronto’s International Centre, across from Pearson Airport. The show takes place March 8, 9 & 10.
“For the past year, our focus has been getting MAVTV Canada available in as many households across the country, which we continue to do,” said Mike Garrow, president of MAVTV Canada. “This year, our goal is to expand coverage around grassroots racing here in Canada by providing a 24/7 destination that various tracks, race organizations, race teams and sponsors can unitize to showcase their offerings.”
MAVTV Canada also features much of the American counterpart channel’s programming, including such racing events as the Chili Bowl Nationals and the Menard’s ARCA Racing Series, plus race programming from off-road racing, drag boat and snowmobile racing, motocross competition, late model dirt and sprint car events.
Keeping in touch with the custom car and hot rod hobbyist, the MAVTV programming line up also includes well known shows such as Stacey David’s Gearz, My Classic Carfeaturing the inimitable Dennis Gage, Chop, Cut, Rebuild with Canadian host Dan Woods and Dream Ridez.
“All we needed to do was look at our program listings to see the obvious connection with the Motorama Custom Car & Motorsports Expo,” continued Garrow. The Motorama show is just a perfect fit as we look to broaden our grassroots racing coverage.”
“Our big push will take place during Saturday’s Drag Racing and Short Track Night of Champions where we are looking to speak with the drivers and promote, not only their efforts and achievements, but also the racing venues and series they’re involved with.”
Garrow then revealed that a MAVTV Canada TV production team will also spend the weekend on the Motorama show floor, interviewing racers, track promoters, companies, organizations and exhibitors that will be included in an All Access Motorama show feature production, to be aired in early April.
“MAVTV was originally created to carry a diverse line-up of programming, with the focus on grassroots racing. We could think of no better source to find out who those people and racing series are, than by taking part in the Motorama show,” concluded Garrow.
Speaking on behalf of Motorama, show co-promoter David Weber said, “Since MAVTV Canada was announced, we’ve known that their first job was making it available in Canadian homes. Now that Mike Garrow and his team have been successful at that, they’re looking to add Canadian auto enthusiast and racing content. As the publishers of Inside Track Motorsport News and Inside Motorcycles, we know there is demand for grassroots racing coverage and content in this country. We’re excited to welcome MAVTV Canada to the show because it will shine a light on the racers, tracks, series, car owners, exhibitors and sponsors who are starting their 2019 racing and car show seasons at Motorama.”
ABOUT MAVTV CANADA: Operated by REV Sports Entertainment Inc. MAVTV is available in 5.2 million household across Canada. Check with your content provider for availability in your market. MAVTV is a television network with its roots deep in the automotive world. MAVTV offers an unparalleled line-up of exclusive motorsports, that includes prestigious events such as the Chili Bowl, The AMA Pro Motocross series, the Lucas Oil Challenge Cup and NHRA Drag Racing. But MAVTV goes far beyond the national mainstream events and covers multitudes of grassroots series’ from across the globe: Drag boats, sprint boats, drag racing, pro pulling, rally racing, drifting, dirt racing, ice racing and everything in between. MAVTV also knows you don’t have to be a race fan to be an automotive enthusiast, which is why we have developed a package of automotive reality and custom build shows that is truly second to none. If it has a motor, it’s on MAVTV. MAVTV is THE motorsports network. For more details, please visit www.mavtv.ca; follow us on Twitter @MAVTVCA and Like Us on Facebook at Facebook.com/MAVTVCanada.
ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The fifth annual Motorama Custom Car & Motorsports Expo takes place March 8, 9 & 10, 2019 at The International Centre, across from Toronto’s Pearson International Airport. The show features more than 330,000 square feet of custom cars, hot rods, racing vehicles of all kinds, tuners, displays and exhibitors. Motorama is Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email info@MotoramaShow.com or visit www.MotoramaShow.com.
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Categories: Press Release