TORONTO, ON // MARCH 4, 2019 • The Toronto Motorama Custom Car & Motorsports Expo has a long history of featuring women who have made an impact in the automotive and racing fields. This year’s show, which takes place March 8, 9 & 10 at The International Centre across from the city’s Pearson Airport, will feature another talented, high-profile lady.
Bogi Lateiner, the co-host of Discovery Velocity’s All Girls Garage, will be at Motorama all three days, meeting fans, signing autographs and participating in discussion panels and awards ceremonies. BASF Canada is presenting Bogi’s appearance at Motorama.
In addition to her work on All Girls Garage, Lateiner is a master mechanic, entrepreneur, educator and public speaker. A resident of Phoenix, Arizona, Bogi owns and operates 180 Degrees Automotive in her hometown. She also heads nationwide initiatives to connect women in the trades and encourage women to explore careers in the trades through her Girl Gang Garage and all-female builds.
Bogi’s love affair with cars began when she was 16 years-old. Her first vehicle was an old VW Beetle. After multiple bad experiences at repair shops, she enrolled in her high school’s auto shop program so she could restore the vehicle herself. After graduating with honors from Oberlin College on a pre-law career track, she changed course and moved to Phoenix to attend the Universal Technical Institute (UTI) to become a mechanic.
After graduating from UTI, Lateiner worked for a BMW dealership for six years before opening her own shop. Her vision in creating 180 Degrees Automotive was to create a garage unlike any other. The space doubles as an art gallery and is one of only a few shops that is almost entirely staffed by female mechanics.
In 2012, Bogi came to prominence when she began hosting All Girls Garage on the Velocity network. In 2017, her Girl Gang Garage made headlines when an all-female team built a ’57 Chevy truck, powered by a BMW S62 engine. The vehicle, dubbed Montage, was featured in the BASF booth at the Las Vegas SEMA show alongside builds from the Ring Brothers and the legendary Chip Foose.
“BASF focuses on more than providing our customers with paint for high-quality finishes,” said Mark Huisman, BASF Canada Business Manager. “We focus on sustaining our industry through partnerships like the one we have with Bogi. Her commitment to events such as Motorama make a huge impact on supporting high-quality, safe vehicle repairs by talented professionals.”
Speaking on behalf of Motorama, co-promoter David Weber said, “BASF Canada is a great supporter of Motorama. Their display is always superb, and they sponsor awards for car-owners at the show. BASF has a relationship with Bogi so it’s a perfect fit that they’re the presenting sponsor of her appearance at Motorama.”
ABOUT BOGI LATEINER: Bogi is a master mechanic and owner of the award-winning auto repair shop, 180 Degrees Automotive in Phoenix, Arizona. A writer, speaker and teacher, Bogi is passionate about improving the reputation of the automotive industry and changing the way women, in particular, feel about cars and the automotive repair experience. Bogi teaches automotive basics to women around the country, consults and teaches classes to repair shop owners and other small business owners, and appears as one of three female mechanics on All Girls Garage on Discovery Velocity. For more info, visit www.bogisgarage.com.
ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The fifth annual Motorama Custom Car & Motorsports Expo takes place March 8, 9 & 10, 2019 at The International Centre, across from Toronto’s Pearson International Airport. The show features more than 330,000 square feet of custom cars, hot rods, racing vehicles of all kinds, tuners, displays and exhibitors. Motorama is Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email info@MotoramaShow.com or visit www.MotoramaShow.com.
Categories: Press Release