Press Release



TORONTO, ON // FEBRUARY 6, 2017 The third annual Motorama Custom Car & Motorsports Expo presented by Mothers will fill more than 300,000 square feet of Toronto’s International Centre. Once again, one of the main focal points of the show will be The Johnsonville Stage.


The show takes place March 10, 11 & 12, and for the third consecutive year, valued show sponsor Johnsonville Sausage will have its logo on the stage, which plays host to majority of the show’s awards presentations, autograph sessions, discussion panels, media announcements and more.


“We’re very proud to be a part of the Motorama show, and we’re excited to be, again this year, sponsoring The Johnsonville Stage atMotorama,” proclaimed Brad Martin, Managing Director for the Canadian branch of Johnsonville Sausage. “There will be lots of excitement in the air as everyone prepares for the upcoming season, and we’re very pleased to be given the opportunity to share in that excitement.”


Johnsonville Sausage, the most popular brand of sausage in the United States, and available in 30 countries – including Canada – is a perfect fit for the motorsports fan. Johnsonville products make the ideal complement for any tailgate or backyard party.


“We’ve identified motorsports fans as one of our core target consumer groups,” continued Martin. “Our products fit well with the experience of getting outdoors at the race track and enjoying good food and good times with friends and other race fans.”


Mere steps from The Johnsonville Stage you’ll find the Johnsonville Sausage display, fronted this year by Adam Martin’s No. 9 Johnsonville-sponsored Ford. Immediately adjacent to Martin’s NASCAR mount, Johnsonville representatives will once again be distributing discount coupons for their sausage products and offering snack-sized samples of their newest offerings.


“As a supporter of the Motorama show, we always like to offer a special reward for show visitors,” said Martin. “Again this year,Motorama showgoers will be the first in Canada to have the opportunity to taste a brand new Johnsonville product.”


Speaking on behalf of Motorama, show co-promoter Greg MacPherson said, “Johnsonville Sausage are amazing supporters of Canadian motorsports and we’re honoured that they’ve taken such a high-profile role at Motorama. We appreciate their participation at the show and we encourage everyone to enjoy the action on The Johnsonville Stage and the samples in the Johnsonville Sausage booth.”


The schedule of events for The Johnsonville Stage, including times and participants for the Q&As, autographs sessions, media announcements, discussion panels and awards presentations will be published in the weeks leading up to the show and can be found by visiting the show website,


ABOUT JOHNSONVILLE SAUSAGE: Founded in 1945 by Ralph F. and Alice Stayer, Johnsonville is the most popular brand of sausage in the United States and is available in 30 other countries around the world, including Canada. With corporate headquarters in Sheboygan Falls, WI, their award winning product lines include Brats, Italian, Smoked, Breakfast and Snack Sausages. More information about Johnsonville products and recipes featuring their products can be found at


ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The third annual Motorama Custom Car & Motorsports Expo Presented by Mothers takes place March 10, 11 & 12, 2017 at The International Centre, across from Toronto’s Pearson International Airport. The show features more than 300,000 square feet of custom cars, hot rods, racing vehicles of all kinds, tuners, displays and exhibitors. Motorama is Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email or


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